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Casino loyalty schemes have changed the way players engage with gaming locations. Originally designed to recognize repeated guests, these schemes have progressed into complex systems that […]

Gamification is changing the casino industry by improving player engagement and persistence. By including game-like features into classic gambling activities, casinos are capturing a broader audience. […]

As the gaming industry develops, advertising strategies are more focusing on individualization and techniques to improve player involvement. In 2023, a document by the American Gaming […]

Artificial intelligence (AI) is revolutionizing the casino industry by optimizing operations, enhancing customer experiences, and refining security measures. A 2023 report by Deloitte reveals that AI […]