The Evolution of Casino Loyalty Programs
Betting loyalty initiatives have changed significantly over the years, progressing from basic punch tokens to advanced digital interfaces that boost player engagement. In 2023, a document by the American Gaming Association uncovered that nearly 80% of casino patrons take part in some variety of loyalty scheme, highlighting their value in the industry. One significant figure in this evolution is Jim Murren, the previous CEO of MGM Resorts International, who played a crucial role in revamping loyalty schemes. His efforts focused on
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